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As an early-stage startup founder, you are likely laser-focused on perfecting your product, finding your first customers, and securing...

There is an ongoing debate about whether pre-seed ventures require detailed financial plans. Some argue that they're a waste of time,...

Content is king. But it can also appear complicated and vague to many. Questions naturally arise - what even really constitutes content...

As a solopreneur, you wear many hats - marketer, accountant, writer, designer, customer service rep and more. With so many...

In today’s highly competitive landscape, focusing on customer loyalty should be every business’s priority. Loyal customers contribute...

Launching a startup is undoubtedly challenging. The odds and competitive forces seem stacked against you. So believe me, the last thing...

Launching a startup is hard enough without getting bad advice along the way. While well-meaning friends and mentors often provide...

Conventional wisdom insists bootstrapping with personal funds is the best (or only) option for cash-strapped founders initially financing...

Product-market fit is the holy grail of startups. It is the ability of a product to satisfy the needs and preferences of a good market....