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How to Create a Customer Loyalty Program that Boosts Retention and Referrals

In today’s highly competitive landscape, focusing on customer loyalty should be every business’s priority. Loyal customers contribute...

Data is everywhere. It is generated by every action, interaction, and transaction that we do online or offline. It is collected, stored,...

One scorching summer afternoon, while sitting in a car at a gas station with a friend, I observed customers rushing in and out,...

Content is king. But it can also appear complicated and vague to many. Questions naturally arise - what even really constitutes content...

7 min read

Product-market fit is the holy grail of startups. It is the ability of a product to satisfy the needs and preferences of a good market....

7 min read

Customer lifetime value (CLV) is a business metric that measures the amount of money a customer will spend on your products or services...

6 min read

The world of business is akin to an ever-evolving ecosystem. Every organism within - be it a small-scale enterprise or a multinational...

3 min read

Running a business comes with its fair share of challenges, and one area that can be particularly daunting for new entrepreneurs is...

4 min read

Let's face it, people - setting up and running a successful business is no walk in the park. There are endless factors to consider, and...

5 min read

Successful entrepreneurship requires innovation, but knowing when to pivot is crucial. Discover indicators and tips for successful pivoting.

3 min read